The bench you can't hire.
To judge everything you ship — at the depth a wrong claim or a misaimed page actually costs you — you'd need a standing review bench no mid-market team can staff. Arbitia is that bench, as one line you can defend.
What you'd have to staff to do this yourself.
Pressure-testing a single page properly takes more disciplines than any one reviewer carries. To cover what you actually ship, every month, you'd be hiring for judgment you can only ever justify part-time.
The strategist
Is this even pointed at the right goal — or polished work aimed at the wrong one?
The buyer's read
Would the person you're actually selling to act on this — or quietly move on?
The competitor's eye
Who's quietly winning this buyer while you benchmark against the obvious name?
The claims reviewer
Does every assertion on the page survive scrutiny — or is one of them a liability?
The brand lead
Does this sound like you, at your level — or like anyone with the same template?
The harshest read
Why would this fail for a whole segment — the reason no one internal will say out loud?
One line you can defend in March.
You won't benchmark Arbitia against software seats. You'll benchmark it against the bench above — none of which you can justify as a full-time hire, and all of which you need anyway.
It consolidates a stack of part-time needs into a single predictable line, sized to your team rather than metered by the page — so the question stops being "can I justify each of these hires" and becomes "can I defend one line that does the work of all of them." You can.