FAQ

Straight answers.

The questions a marketing leader actually asks before they trust something to judge their work.

The basics
What is Arbitia, in one line?

A standing judgment team for your marketing — calibrated to your market — that pressure-tests work before it ships and returns one verdict: SHIP, FIX, or KILL, with the receipts behind it. See how it works →

What can I bring it?

Anything you ship — a landing page, an email, an ad, a deck, a PDF, an image — or just an idea before it's built. It reads each one as what it is, not as generic text. More on artifacts →

How long does it take, and do I need to set anything up?

No signup for a cold read — point it at a live page and a verdict comes back in about a minute. It gets sharper the moment you connect your own market. Demo vs. calibrated →

Are you live?

We're prelaunch. The demo is live now; calibrated instances are rolling out with early teams.

Can I trust the call?
Isn't this just AI grading AI?

Same class of model — different job. Arbitia doesn't write your work, so it has nothing to defend. What matters is the system around the model: plural expert judges that aren't averaged into a mushy middle, a truth-check that verifies claims against evidence, and buyers who react before they score. It's not a smarter writer; it's a disciplined judge. How it compares →

Won't it just tell me what I want to hear?

The opposite is the point. It seats the buyer who'd love it for the wrong reason — the Wrong Yes — and the one who'll never buy — the Anti-Buyer. It never averages a hard "no" into a soft "maybe," and KILL is a real outcome. Stake-free judgment is the only kind worth having. Why candor is the product →

How do I know the call is right?

Every finding is pinned to the exact line and attributed to the judge who caught it — receipts, not vibes. The truth-check won't show a claim as "contradicted" without re-verifying the source first. No superlative without a receipt. Inside a verdict →

Does it write the fixes for me?

No — and that's deliberate. It judges; it never produces. You get the call, the receipts, and exactly what would change the verdict — but the work stays yours. A judge that also wrote the work would just be grading its own paper.

Using it
What's the difference between the demo and a calibrated instance?

The demo reads your public work cold and labels everything it's inferring. Calibrated swaps every guess for the real thing — your buyers, your competitors, your claims. The gap between the two is the product. See the gap →

Can my whole team use it? Does it work in Slack?

Yes. It plugs into Slack and Teams — private by default — so the whole team gains the judgment layer. And the verdict ships as structured data your own agents can consume directly. Slack, Teams & agents →

Is my work private?

Verdicts are private to you by default — nothing is shared unless you choose to share it. Privacy →

Who is it for?

Marketing and growth leaders shipping real volume who need judgment they can't get from a team that's invested in the work. Vertical-agnostic. Who it's for →

What does it cost?

We're setting pricing with early teams, so there's no public number yet — but it's sized to your team, not metered per check. Start with the demo; the conversation begins there.

Still the fastest answer: run one.

A cold read on your live page, in about a minute.