Any artifact in. One verdict out.
You don't configure a tool or brief a team. You hand Arbitia the work — and a standing team reads it before it ships, returning a single call with the receipts. Here's the whole path.
Four steps, no setup.
Bring any artifact
Not just a URL. A page, an email, an ad, a deck, a PDF — even an image. If you can ship it, it can be judged.
Your team assembles
Expert judges, your real buyers, a competitive read, and a claims check — composed for your business under one Lead, not a generic checklist.
They read it first
Independent, plural, held to evidence. The work meets its market while you can still change it — before the spend.
One verdict comes back
SHIP, FIX, or KILL — every finding pinned to a receipt, claims sorted, and a plain note on what would change the call.
"Any artifact" means any artifact.
Most tools only read a live URL. Arbitia judges the thing itself — whatever form the work takes before it goes out the door.
Who's actually in the room.
One Lead composes and integrates the team. Each part does a job no single reviewer could hold at once — which is what makes the read plural instead of one flattened opinion.
The Lead
The single surface you talk to. It composes the team for your business, runs the read, and brings back one integrated verdict — the whole team behind one point of contact.
The Council
The bench of expert judges — distinct marketing disciplines, each carrying the depth to catch the non-obvious flaw a checklist would miss.
The Buyer Panel
Your real buyers, simulated — would they act? Including the seats built to dissent: the Anti-Buyer who never converts, and the Wrong Yes whose enthusiasm is a warning.
The Ghost
The competitive read — the real, unnamed rival quietly winning your buyer while everyone benchmarks the obvious name. The work has to beat who's actually winning.
The Check
The truth layer. It holds every claim in the work to evidence and produces the claim-sort — what holds up, what's inferred, what's contradicted.
What comes back.
One standardized verdict — readable in a click by your team, and clean structured data your own agents can consume directly.
The demo, then the real thing.
The same idea at two depths. The visible distance between them is the whole point.
A generalist team, reading public work cold.
Fast, free, and honest about its limits — everything inferred is marked inferred. Enough to prove the thesis on your own page in minutes.
A team tuned to your real business.
Your buyers, your competitors, your verified claims. The same machinery, now reading the way your market actually will.
The gap between the cold read and the calibrated one is the product.